E Business Management


This is a dedicated web page for the standard course on Electronic Commerce. The course is designed for BBA students with a focus on managerial models, implications and issues. A 3 credit hours course designed for 45 lectures in 15 weeks, it takes the audience through a systematic journey in the field of E Commerce.


Despite the dot-com bubble burst, e-business and e-commerce have redefined the ways of conducting business, providing new business models, and competing in the global marketplace. This course provides the participants with an understanding of e-business and e-commerce from a business perspective, in an Internet -enabled economy. The course introduces concepts, frameworks, and models for defining business models, designing inter-organization business processes, describing e-commerce services and assessing technology environments. Learning will be accomplished through lectures, case studies, group presentation, and research.

Upon completion of the course the students will be able to:

  • Have a general understanding of the current state of e-business and e commerce
  • Beware of the desired IT and Business alignments
  • Be familiar with the state of the art research in e-commerce and e-business


Weeks                                         Topics
Week 1 Day 1:   Introduction of the Course and Requirements

Day 2:   Introduction to E-Business & E-Marketplace

                    (Definitions, Functions & components)

Day 3:    E-Commerce Models and Classifications

                    Structure, Economics and Impacts


Chapter 1: Efraim Turban, Joe Lee, David King & Michael Chung. (2010). “Electronic Commerce: A Managerial perspective”. Prentice Hall International   


Week 2 Day 4:   Internet Consumer Retailing

                History of Online Retailing

Day 5:   Online Retailing : Products and Services

Day 6:   Types of Electronic Markets

                    E-Malls & E-Stores

                    Disintermediation Vs. Reintermediation


Chapter 2: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective


Week 3 Day 7:    Cases on E-Retailing

                    Wal-Mart & Raffles Hotels

Day 8:    Consumer Behavior

                    EC Consumer Behavior Model

Day 9:    Customer Relationship Management

                    Relationship Marketing (One-to-One Marketing)  

Chapter 3: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective

Week 4 Day 10:  CRM Continued

                     Role of Customer Satisfaction and Customer Loyalty 

Day 11:  Online Market Research

               Online Market Research and Intelligent Agents

Day 12:  Online Advertising

                    Internet Advertising (Evolution)


Article: [Jiao et al., 2003] Jiao, J., Ma, Q., and Tseng, M. (2003). Towards high value-added products and services: mass customization and beyond. Technovation, 23:809–821 

Chapter 3: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective 

Week 5 Day 13:  Types of Online Advertising

                    Banners, Popups, E-mails, Chat Rooms

Day 14:  Case Study

                    Yahoo & Amazon, FedEx

Day 15:  Advertising Strategies

                    Strategies and Issues

Chapter 4: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective 

Week 6 Day 16:  EC in Service Industry

                    Broker Based Services

Day 17:  Tourism and Travel, Banking, Employment

                    Advantages and Issues related with EC

Day 18:  Cases and Virtual Tours

Chapter 5: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective

Week 7 Day 19:  Online Auctions, Knowledge and Publishing Industries

Day 20:  Case Studies

                    eBay, Virtual University of Pakistan, Howard Business Review

Day 21:  Business-to-Business Commerce

                    Supply Chain Management

                    Dynamics of Supply Chain and role of EC

Chapter 5& 6: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective 

Week 8 Day 22:  Models of EC

                 Supplier Oriented, Buyer Oriented & Intermediary Oriented

Day 23:  Case Studies

                    General Electric, CISCO, Boeing PARTS

Day 24:  Procurement Management & Just-In Time Models of EC

                    Traditional EDI Vs Internet Based EDI


Article: Thomas Gullege (2010), “B2B eMarketplace and small medium enterprises”. Proceedings of the Fourth SMESME International Conference


 Chapter 6: (Turban et. al.)(2003). Electronic Commerce 2004: A Managerial Perspective


Week 9 Day 25:  Intranets and Extranets

                    Internet Applications

Day 26:  Intranet Development Strategies & Extranet Categories

Day 27:  Industry Specific Solutions

                    Issues and business applications


Article:   [Dellarocas, 2003] Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10):1407–1424. 

Chapter 7: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective   

Week 10 Day 28:  Electronic Payment System & Security

                    Secure Socket Layer Vs Secure Electronic Transactions

Day 29:  Payment, Protocols and Issues

Day 30:  Electronic Card Systems on the Net


Chapter 8: (Turban et. al.)(2003). Electronic Commerce 2004: A Managerial Perspective

Week 11 Day 31:  E-Business Strategy and Implementation

                    Case Study of IBM’s EC Strategy

Day 32:  EC Critical Success Factors

Day 33:  EC Model Implementation


Chapter 10: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective

Week 12 Day 34:  Issues in E-Business

                    Introduction to privacy

                    Code of Ethics 

Day 35:  Legislation and Laws for Internet

Day 36:  Security, Authentication and Encryption

Chapter 11: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective

Week 13 Day 37:  Infrastructure for E-Business

                    Internet and Web Based Networking

Day 38:  VPNs and Specialized Servers

Day 39:  Multimedia and Webcasting

Chapter 12: (Turban et. al.)(2010). Electronic Commerce 2004: A Managerial Perspective

Week 14 Day 40:  Case Study Presentation

Day 41:  Case Study Presentation

Day 42:  Case Study Presentation


Week 15 Day 43:   Case Study Presentation

Day 43:   Case Study Presentation

Day 43:   Review


                  Course Revision

                  Final Exam



Introduction to E Commerce: E Commerce Definitions and Classification, E Commerce Framework, History, Digital Revolution, Benefits of E Commerce

Power Point Slides

Complementary Videos

  1.  Future Vision of Information Technology & Our Life Style – YouTube


Electronic Market Place Essentials: Introduction to E-Marketplaces, The online buying process, Key EC activities and mechanism, E-Market Mechanism, Models of E-Markets, Online Auctions & Bartering, Case Studies (Dell, Ford & Peapod)

Power Point Slides

Electronic Retailing: Introduction to Retailing, Products and Services, B2C landscape, E-Retailing in the Service World, Cases on E-Retailing

Power Point Slides

B2B ECommerce: Introduction to B2B, B2B Models and Cases, Supply Chain Management, Auctions in B2B

Power Point Slides

Innovative E-Systems: E-Governance, E-Learning & E-Books, C2C

Power Point Slides

Mobile Commerce and Ubiquitous Computing: Mobile Commerce Basics and Tools, M-Governance, Pervasive Computing and Applications

Power Point Slides

Internet Market Conusmer Research and Advertisement: Consumer Buying Behavior Model, Consumer Types and Key Influences, Customer Satisfaction and Loyalty, Advertisement Types and Effectiveness

Power Point Slides

Power Point Slides

Web Development and Web Publishing: Basic Concepts, FrontPage and Word Press, Practical Demonstration


Power Point Slides

Featured Instructor

Course Features

  • Systematic progression through the concepts of E-Commerce
  • Case study approach using scenarios and examples from top international firms
  • Local case studies and examples to contextualize the themes based on local situations
  • Practical assignments and activities to invoke learning
  • In class and online discussions to bring on surface key issues, controversies and hot debates

Assignments & Projects

This section is dedicated to the major assignments and projects in this course. The assignments and projects build up the important percentage of the assessment as the students are required to translate the learning from the course contents to practical scenarios and develop understanding on the managerial implications.

Major Projects

Case Study Presentations

A Group task using the standard case study approach, students need to demonstrate understanding on the evolutionary developments in a selected organization


  • Students need to develop a proper case study using the case study development guidelines
  • Eventually will present their findings in the shape of a Presentation in front of the class or classes on Multimedia

Assignment Details

  • Students in groups of 5-7 will be assigned an organization (Preferably local organization)
  • Case should be developed on either topics of Management
  • Students need to submit both Hard (Printed) and Soft copies (Computer files) of the Case itself and that of the PowerPoint Presentation
  • This is day 1 so you can start working now!
  • I will myself present at least one Case Study well before the presentation schedule so that you people have an idea

Case Study Template & Sample Case Studies:


Case Study Presentation_Harley-Davidson Online


A Presentation Format for Electronic Commerce I

Due Date:

  • Submission of proposals in the first week right after the Mid term exams
  • Presentation will start in the 4th week after Mid term exams