This is a dedicated web page for the standard course on Entrepreneurship. The course is designed for BBA/MBA students with a focus on managerial models, implications and issues. A 3 credit hours course designed for 30 lectures in 15 weeks, it takes the audience through a systematic journey in the field of Entrepreneurship.


This unit aims to ensure that students acquire a managerial perspective on how to manage new ventures. Students will develop the ability to integrate the use of entrepreneurial abilities  into day-to-day operations and to participate in the creation of successful organizations. All managers require a working knowledge of entrepreneurship to ensure that they be able to handle opportunities and challenges when they may decide to launch new operations, services or even their own new business. In addition, an understanding of the use of entrepreneurial techniques can be a major factor in improving organizational and personal productivity.  This course provides the participants with an understanding of Management concepts, frameworks, and models for managing new businesses,  managing teams and leaders of new businesses and understanding the technical and conceptual issues facing the modern entrepreneurs. Learning will be accomplished through lectures, case studies, group presentation, and research.

Upon completion of the course the students will be able to:

Have a general understanding of the current state of entrepreneurship
Beware of the desired approaches and business challenges
Be familiar with the state of the art research in the field of entrepreneurship


Introduction to Key Resources and Requirements

Power Point Slides

Introduction to Entrepreneurship – Definition, Importance, Process, Myths and Impacts of Entrepreneurship

Power Point Slides

Opportunity and Idea Generation – Opportunity Defined – Sources of Opportunities – Entrepreneurs Qualities for Opportunity Detection – Idea Generation – Techniques for Idea Generation

Power Point Slides

Feasibility Analysis – Importance of Feasibility Analysis, Product/Service Analysis, Industry and Market Analysis, Financial Analysis

Power Point Slides

Business Model Basics: Importance and 4 Components, Guiding Strategy, Resources, Partnerships and Customer Interface, Case Examples

Power Point Slides

Selected Videos

Featured Instructor

Course Features

Systematic progression through the concepts of Entrepreneurship
Case study approach using scenarios and examples from top international firms
Local case studies and examples to contextualize the themes based on local situations
Practical assignments and activities to invoke learning
In class and online discussions to bring on surface key issues, controversies and hot debates

Assignments & Projects

This section is dedicated to the major assignments and projects in this course. The assignments and projects build up the important percentage of the assessment as the students are required to translate the learning from the course contents to practical scenarios and develop understanding on the managerial implications.

Assignment 1 – Exploring Lives of Successful Entrepreneurs 

Criteria Sheet and Ideas

  • Individual Assignment
  • Requirements:

–Student will need to explore locally or internationally recognized entrepreneurs and learn through their success story to reflect upon their strengths and characteristics that they found critical

Major Projects

Case Study Presentations

A Group task using the standard case study approach, students need to demonstrate understanding on the evolutionary developments in a selected organization


Students need to develop a proper case study using the case study development guidelines
Eventually will present their findings in the shape of a Presentation in front of the class or classes on Multimedia
Assignment Details

Students in groups of 8-9 will be assigned an organization (Preferably local organization)
Case should be developed on one of the topics of OB in the Selected Organization
Students need to submit both Hard (Printed) and Soft copies (Computer files) of the Case itself and that of the PowerPoint Presentation
This is day 1 so you can start working now!
I will myself present at least one Case Study well before the presentation schedule so that you people have an idea

Case Study Template & Sample Case Studies:

Case Study Presentation_Harley-Davidson Online

Due Date:

Submission of proposals in the first week right after the Mid term exams
Presentation will start in the 4th week after Mid term exams

Case Study Topics: